San Antonio School For Inquiry And Creativity

Thursday, January 19, 2012

What is the Meaning of this?



What is the meaning of this documentary style commercial?
How many times did you see the company's logo?
What are the producers of this piece trying to message us?
Compare and contrast this to other McDonald's commercials. 


This is Due MONDAY January 23, 2012

14 comments:

  1. I think the whole meaning of this particular video, is to show just how serious McDonalds is about fresh lettuce. That's what I got. This video only showed the logo twice. This commercial wasn't like the others. The regular commercials we see for this fast food restaurant normally shows their fries and burgers. In this one all they talked about was lettuce. How fresh it was, how good it was. Very different from the other commercials.

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  2. 1) to show that everything thats happening is real.
    2) I think in saw it only twice.
    3) to convince the audience that everything they eat is fresh, high quality, and real
    4) Most of them are about the taste of there food, this one is about where it comes from.

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  3. to a response to this video,

    it seems to me, that the whole purpose
    of this video, was to show the viewer
    the quality of the lettuce, show its rich ,
    &real and fresh it is,
    i saw the logo i think twice, but they
    defiantly mentioned it more?

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  4. it shows what the company is displaying either for sale or just showing and the logo has to be seen so it shoes the company and you remember the logo and stuff

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  5. the video shows how their lettuce is fresh, and rich. they make sure it's 100% fresh and ready to ship. and how it's high in quality. it convinces them that it's a good company. it shows the logo like twice. but they mentioned it too.

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  6. They were trying too show how natural their lettuce is. I saw there symbol a couple times advertisement is crazy. This ommercial has more facts its more real , the other commercials are just catchy tunes.

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  7. I think that the logo was only shown twice. Once when he was driving on the cup it was passively shown, almost like product placement, I think. As for the style I think it's to show people that they really want to emphasize their use of natural products so that people don't feel that their too industrialized, so that people will buy more from them. Comparing this to the other commercials I feel as if it's more driven towards a generally used ingredient by them and how much care and quality they out into that one thing.

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  8. they're trying to show us that their lettuce is the freshest. I only saw the logo twice , they're trying to make us think Mcdonalds is better now that they have a good lettuce commercial. they're forgetting about how fresh their meat is. This commercial hoewever, gets more attention than their older commercials.

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  9. this commercial was very different then any other mcdonalds commercials. normally you see cheese burgers and french fries. this one was only about the lettuce mcdonalds gives us. how fresh it is and how good it is.

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  10. i Think the logo was only shown Twice. Hmm and thougt this video was good for me to learn how Lettuce is made.

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  11. I think the meaning to this is to make people know how much work they put into growing there lettuce and how fresh it is.
    1 time
    that there luttuce is grown the right way?
    other McDonalds commercials show there logo more and it's about more than just one thing like this video about the lettuce.

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  12. to show that McDonnell can do healthy

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  13. I think that the meaning of this was to really show how people react when they are not faced with adverstising, it's almost a whole different expirence because were all so use to seeing the giant golden arches.

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